The way customers interact with businesses has changed dramatically over the past decade. Today, the majority of consumers begin their buying journey online. Whether they are searching for products, comparing services, or researching companies, their first interaction often takes place through a web

The way people search online is changing rapidly. Traditional search engines like Google are still important, but AI-powered platforms such as ChatGPT, Google AI Overviews, and Bing Copilot are becoming major sources of recommendations, service discovery, and business research. More users now rely o